Productize by Eisha Armstrong

Author:Eisha Armstrong [Armstrong, Eisha Tierney]
Language: eng
Format: epub
Publisher: Eisha Armstrong
Published: 2021-05-03T00:00:00+00:00

Step One: Develop Hypotheses to Test

Start by outlining:

Hypotheses about customers’ urgent and expensive problems

Types of customer segments experiencing these problems

How customers are currently solving those problems

To begin the hypotheses process, think about questions such as:

What is the main problem?

What is the root of the problem?

Are customers satisfied with current solutions?

Which customer segments or personas have this problem?

How much value do customers receive in solving that problem?

Can our product idea solve that problem?

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